5 Ways to Maximize Content

Content Writing Tips

Content is king.  If you’ve read any SEO posts recently, you’ll see a lot of buzz surrounding content marketing and quality articles and blogs.  It’s clear that strong content drives traffic to your site.  This begs a few questions such as “what should I write about?” and “where should I post the content?”.

Here are 5 ways you can maximize your content for SEO, traffic, and rankings:

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Current State of SEO

SEO techniques

There have been so many changes recently to SEO as we know it.  From Panda and Penguin updates to Google search algorithm to exact domain search changes, SEO just isn’t what it use to be.

But fear not.  There is still hope.  So what to do?  Focus on strong, unique content.  Build natural links from high quality sites, and avoid over optimizing your site.  It’s sort of a shift back to 90’s style optimization.

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Absentee Website Owner?

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By Bryan Wisotsky

Do you know your business Facebook login?  Do you regularly check your website?  Do you participate in the expansion of your online presence?  Do you know which promotions are being offered on your site?  If you answered “no” to most of these questions, you might be an Absentee Website Owner.  That’s to say someone who is neglecting your website, a resource which is supposed to help you grow your brand and business.

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Which SEO Services Do I Need?

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Everyone realizes at some point their website isn’t going to fair well in Google without SEO.

Once you have identified you need SEO for your website, you’ll need to determine which services you need. Is the on-site SEO sufficient? Do you need link building to improve rankings? How’s your social media presence? Do you have Google Plus?

There are different needs you may have. And after a thorough analysis of your site and rankings, we can tailor a package for you. There are proven methods which can improve your rankings; it’s simply a question of what your website needs to rank in Google.

For more information on Miami SEO services, please contact me today.

Why Don’t I Rank in Google

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I’m often asked by clients and potential clients, “Why don’t I rank in Google?”.  It’s a difficult question to answer, because there are so many contributing factors.  Also, if a keyword is especially competitive, it can be challenging to beat out other websites for the top spot in Google search results.

Here are some things one can do to rank in Google:

1) Optimize your site for important keywords

2) Create specific content pages for keyword you’d like to rank for

3) Post blogs on keyword/topic ranking is desired for

4) Build links for the keywords

In essence, Google will be checking the internet (other websites) and your site for relevant keywords and content which in turn controls your rankings.

Contact me today for information on SEO Miami and optimization.

Don’t Over Optimize your Website

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Ever since Google released its latest algorithm update, the web has been buzzing with info about over optimization. But what exactly does that mean?

Simply put the days of keyword-stuffing and link farming are officially over. If you have a bunch of sites in your repertoire don’t use them to link to each other for rankings. Also, keep your URL’s short and your meta tags an appropriate length. Google might penalize you with lower rankings or worse yet de-index our site.

There are a number of free, link directories that can help your site rank.  Take a minute and do a search.

Contact me today for Internet marketing services in Miami and a FREE consultation.

Top 5 Things Your Website Needs for SEO

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Here’s a list of the top 5 things your site needs to rank well in Google and have great SEO:

SEO Tips

1) Inbound links or backlinks: I can’t emphasize enough how your site has very little chance of ranking without links.  It’s like a popularity contest: the more links you have the more Google likes you.

2) Blog: We all know what a blog is, but why does it matter for SEO?  The reason is strong blog posts, on important or interesting topics, drives traffic to your site.

3) Strong Content: Articles about your industry have a similar effect to blogs. Also important, are good pages on the services or products you offer.

4) Meta Tags: There’s still some debate on this, but at a minimum, each page of your site should have a unique, relevant Title and Description.

5) Directory Listings: There are so many FREE sites which your business can be listed on. Look to sites like Yelp, Yahoo, Google, and LinkedIn. These help potential consumers locate your business.

I can guarantee that if you implement these changes, and really do it well, that you will see amazing results. SEO is not easy, but these tips can make the challenge a bit easier.

Why Should I Pay for SEO?

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Why should I pay for SEO services? That’s a question you might have asked yourself. And if you have a small business, with an Internet presence, you’ve no doubt been asked that question as well.

The short answer is to get leads off your website, you need to optimize it so people will find it.And if you don’t have a website, stop what you’re doing right now and get one built.

A majority of people choose services via Google; if your not online, you don’t stand a chance.