Current State of SEO

SEO techniques

There have been so many changes recently to SEO as we know it.  From Panda and Penguin updates to Google search algorithm to exact domain search changes, SEO just isn’t what it use to be.

But fear not.  There is still hope.  So what to do?  Focus on strong, unique content.  Build natural links from high quality sites, and avoid over optimizing your site.  It’s sort of a shift back to 90’s style optimization.

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Don’t Over Optimize your Website

over optimizeBy

Ever since Google released its latest algorithm update, the web has been buzzing with info about over optimization. But what exactly does that mean?

Simply put the days of keyword-stuffing and link farming are officially over. If you have a bunch of sites in your repertoire don’t use them to link to each other for rankings. Also, keep your URL’s short and your meta tags an appropriate length. Google might penalize you with lower rankings or worse yet de-index our site.

There are a number of free, link directories that can help your site rank.  Take a minute and do a search.

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