In addition to link building, page optimization, and social media, Google + Local is another factor in the success of your business’s online presence. More than ever, when potential clients search for businesses, they click on Google Local results.
For example, if someone was search for a shoe repair business, they might inevitably select one of these listings rather than click on the Google search results below. What this means for your business is you need to rank in Google search but also in local search results as well:
Using the proper optimization techniques, your business can rank organically, in Google Places.