Google Adwords: Worth the Money?

Google Adwords


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Is it worth signing up for Google Adwords also known as pay-per-click (PPC)? The short answer is yes. There’s no faster way to get good traffic to your site that can lead to conversions. As long as the campaign you setup is well-targeted, the keywords are strong, and you use multiple ads that lead to strong landing pages, PPC is great.

So what’s the downside? Adwords can be quite costly and doesn’t always create that many customers for you. Moreover, if your site is well-optimized and there are strong inbound links to your site, ideally you don’t need it.

I recommend a trial period. Test out PPC for a few months and see how it works for you.

Contact Sky SEO Miami today for more information.