By Bryan Wisotsky
Everything’s in a name. Yes, SEO takes time and energy, and yes, that usually means coughing up money, but there’s one shortcut that can help your site rank: choosing a good domain name. That’s to say, choosing a domain name with good keywords can go a long way. For example, if you are a lawyer in Miami specializing in Appeals, AppealsLawyerMiami.com is a great domain name to choose.
After Google indexes your site, it shouldn’t be long before your site ranks for the domain name you’ve chosen. So while the name isn’t the most important part of your optimization efforts, it’s definitely worth considering.