One of the most important steps when beginning a search or SEO campaign is competitive analysis. It’s key for increasing your site’s online visibility, especially if your website is new. Here are some simple steps to get you started.
Apply Some Pressure to Your Home or Business
If you own a home or business, you understand that maintenance is an important part of ownership. That dirt on the driveway, or heavy stains on the walls of your parking garage don’t have to be permanent fixtures. With proper cleaning and a little time and effort, they can sparkle and shine.
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5 Ways to Maximize Content
Content is king. If you’ve read any SEO posts recently, you’ll see a lot of buzz surrounding content marketing and quality articles and blogs. It’s clear that strong content drives traffic to your site. This begs a few questions such as “what should I write about?” and “where should I post the content?”.
Here are 5 ways you can maximize your content for SEO, traffic, and rankings:
Client Spotlight: Experian Public Adjusters
I would like to offer a warm welcome to my newest client, Experian Public Adjusters. They are public insurance claims adjusters in Miami who specialize in fire, water, flood, hurricane and other property damage to your home or business.
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3 Tips for Local Optimization
Now more than ever your business’ local presence is important. Yes, you need organic rankings to be found online ― otherwise SEO wouldn’t really matter ― but ranking in Google + Local and showing up in business directories also drives leads.
Here are three tips to improve your local optimization:
PPC Account Suspension: Not a Huge Hurdle
I was recently contacted by a prospective client who had his AdWords account suspended. He had approached a few different companies who advertise that they can do the following:
1) Determine why the account was suspended
2) Help to reinstate/unsuspend the account
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Current State of SEO
There have been so many changes recently to SEO as we know it. From Panda and Penguin updates to Google search algorithm to exact domain search changes, SEO just isn’t what it use to be.
But fear not. There is still hope. So what to do? Focus on strong, unique content. Build natural links from high quality sites, and avoid over optimizing your site. It’s sort of a shift back to 90’s style optimization.
Absentee Website Owner?
Do you know your business Facebook login? Do you regularly check your website? Do you participate in the expansion of your online presence? Do you know which promotions are being offered on your site? If you answered “no” to most of these questions, you might be an Absentee Website Owner. That’s to say someone who is neglecting your website, a resource which is supposed to help you grow your brand and business.
Does Your Food Truck or Restaurant Need Some SEO?
I’ve been a foodie for as long as I can remember. Even before being a foodie was a thing. I was the type of kid that was more interested in sushi and Falafel than Happy Meals. My appetite for food knows no bounds and covers cuisines ranging from Japanese to Middle Eastern.
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Google Drive – File Sharing
Google recently released a file sharing platform called Google Drive which allows users to store up to 5 GB of data. Similar to Dropbox, Google Drive allows users to add files, share links to those files, and organize lots of images, videos, documents, and more. What’s different is that there’s more storage — more than double Dropbox — but it also integrates with Google Plus and Gmail. Moreover, you can work on a document or spreadsheet, within the Drive system, or create a new one.
This is yet another online file sharing system that makes collaboration with other users easier and reduces the need for large email attachments.
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