Do you know your business Facebook login? Do you regularly check your website? Do you participate in the expansion of your online presence? Do you know which promotions are being offered on your site? If you answered “no” to most of these questions, you might be an Absentee Website Owner. That’s to say someone who is neglecting your website, a resource which is supposed to help you grow your brand and business.
Competing online is difficult as is growing your internet visibility. But you won’t get far if you don’t participate in the process. And it might seem obvious, but countless business owner who are doing internet marketing miss the mark.
Understandably, some business owners don’t have time to manage their internet marketing. And I’m not suggesting that they forgo attending to more pressing matters to tweet and blog. But there has to be a middle ground. And you as a business person have to be engaged. If that means getting a monthly report from your marketing company, then that’s a good start. You could even spend 30 minutes each night reviewing your site and social media effort.
The point is you need to be aware of what’s happening to succeed.