5 Ways to Maximize Content

content marketingContent is king.  If you’ve read any SEO posts recently, you’ll see a lot of buzz surrounding content marketing and quality articles and blogs.  It’s clear that strong content drives traffic to your site.  This begs a few questions such as “what should I write about?” and “where should I post the content?”.

Here are 5 ways you can maximize your content for SEO, traffic, and rankings:

1) Make sure Your Content is Long Enough

No one likes to write. Even now I’m thinking, wow, it’s Saturday.  I could be doing so many other things, but I’m writing this blog post.  But if I’m going to put in the time, I might as well make sure to hit the 400 to 500 word mark. And yes, this post is over 500 words.

Google has indicated that lengthier posts have more authority and weight.  The bottom line is a longer post has more information, so it’s likely more valuable.

2) Choose a Strong Topic

It’s important to choose a good tropic for your blog post.  Don’t simply write for the sake of it.  What’s happening in the industry?  I’m writing about content marketing which is always popular.  But if you’re a lawyer, maybe there’s a case trending that people want to read about so taking advantage of that works in your favor.  This is a technique called newsjacking which is simply writing about topics gaining traction online.

3) Write for Your Audience

Consider who your target audience is when crafting a blog post.  Who will read it?  What’s their level of comprehension of the topic?  It’s crucial to write something that not only can be easily understood, but that also will be relevant for your readers.  This will encourage them to share the post online via social media which only helps your cause.  More eyes equals more love.

4) Share your Post on Social Media

Whether you spent 30 minutes or three hours on your blog post, it’s not being utilized fully if you don’t share it on social networks.  You have a Facebook page, Twitter, and maybe even a Tumblr, so why not post it there.  It’s free backlinks for your post, increases the odds someone will actually read what you wrote, and helps drive traffic to your site.

Resist the urge to repost your article in its entirety.  Instead, summarize what you wrote in a few sentences and post that.  This way you can avoid duplicate content and share your article in more places.

5) Optimize your Blog Post

Before you share your blog post on social networks, share it in an e-blast, and post summaries of it on other sites, make sure it’s optimized.  Add in-text links, create a unique title and description for it, and throw in some H tags for good measure.  Finally, don’t forget to include a royalty-free image or a purchased stock photo.

Final Thoughts

I’ve done my best to share five simple tips with you to maximize your blog post or article. And I appreciate that you’ve taken the time to read through this post and digest what I’ve written.  I truly hope you found it useful.  Feel free to contact me if you have any questions.